From September 2024 through May 2025, WakeUp! Midland experienced remarkable growth—welcoming an average of 288 attendees per month, with four months exceeding 300 guests. This momentum reflects more than numbers; it showcases the strength of our region’s business community and the value of coming together.

Each event offers unmatched exposure for businesses of all sizes, connecting you directly with industry leaders across Midland and beyond. Whether you're looking to build new partnerships, expand your network, or simply stay informed—WakeUp! is the place to be.

Our talk show-style programming this season sparked meaningful conversations around:

• Talent development and retention

• Holiday tourism and regional economic activity

• State legislative changes impacting business

• Neurodiversity in the workplace, with a focus on autism inclusion

If you haven’t joined us yet, we encourage you to do so in the coming season. And if you're interested in getting your name in front of our growing audience, expect to see a publication this fall about sponsorship opportunities for 2026—we’d love to have you join us!

Let’s keep showing up, speaking up, and growing Midland together.