When businesses think about visibility, they often think about websites, social media, or online ads. But for members of the Midland Business Alliance, visibility starts with something simpler: being easy to find.

That’s where the number 400 comes in.

On average, Midland Business Alliance members are discovered more than 400 times each year through the MBA’s online Business Directory. With more than 400,000 searches annually and over 1,100 searches every day, the directory has become a go-to resource for people looking to connect with local businesses, nonprofits, and organizations across Midland County.

Whether someone is searching for a service, exploring local nonprofits, or learning more about the business community, the MBA Business Directory helps put members in front of the right audience at the right time. And as more users continue to rely on the directory, that visibility keeps growing.

Visibility That Extends Beyond the Web

MBA member visibility does not stop online.

Every member is also included in the Midland Community Profile & Membership Directory, produced annually in partnership with Harbor House. This publication serves as both a community snapshot and a practical resource, highlighting local businesses, organizations, and economic strengths. It is available in print and online, making it a valuable tool for new residents, visitors, employers, and community partners who want to learn more about Midland.

Together, these two platforms ensure that MBA members are visible wherever people are looking, whether that is through a search engine or flipping through a printed guide.

More Than a Listing

Visibility is just one piece of the value of MBA membership.

Beyond the directories, the Midland Business Alliance connects members through meaningful programming, networking opportunities, advocacy efforts, and initiatives that support long-term economic growth and quality of life in the region. From professional development and events to community partnerships and talent initiatives, the MBA works to help businesses grow, connect, and thrive.

The From Zero to 400 message is simple. When you join the MBA, you do not start from scratch. You gain immediate visibility, access to a strong network, and support from an organization focused on helping Midland’s business community succeed.

Know a Business That Should Join?

If you know a business, nonprofit, or organization that would benefit from greater visibility and stronger community connections, we invite you to share this opportunity with them.

Refer them to the Midland Business Alliance and encourage them to apply for membership today:
👉 https://business.mbami.org/member/newmemberapp/

Because when businesses are easier to find, connections grow and the entire community benefits.