Midland Blooms is Back for 2021, Corteva Agriscience Announced as Premier Business Sponsor
The Midland Business Alliance (MBA) is excited to announce that Midland Blooms will be back for 2021!
Additionally, Corteva Agriscience is announced as the premier business sponsor for the program. To recognize this new partnership, the MBA launched a new Midland Blooms logo featuring Corteva and will display signage along the planting route.
“Corteva’s Values are to Enrich lives, Stand tall, Be curious, Build together, Be upstanding, and Live safely,” said Sarah Brooks, Operations and Site Communications Manager. “Through this partnership with the MBA and Midland Blooms, Corteva and our employees are able to showcase these values. We are glad to be a part of the Midland Community and are proud support the Midland Blooms program that we look forward to each year.”
The MBA has coordinated the program since its inception in 1989 with the assistance of a volunteer committee comprised of community members and business representatives, as well as City staff members.
The program typically brings over 500 community residents and businesses together for a one-day volunteer service project planting flowers on Midland’s Eastman Avenue corridor providing community ownership residents can be proud of and a warm welcome the many visitors who visit our community. This year, marigolds will be planted on the 2.5 mile stretch on Eastman from Wackerly to Buttles.
“Midland is a beautiful community and the Midland Blooms program not only brings together residents, but is a source of pride for all of Midland throughout the summer,” said Tony Stamas, MBA President and CEO. “In what has been a challenging year, the bright flowers and major volunteer effort will bring some positivity and a sense of normalcy to the community. We are thrilled to bring back Blooms this year.”
Due to COVID-19 restrictions, this year’s event will be slightly different than in the past. While the event is entirely outside, we still ask that volunteer groups stay distanced from other groups and wear masks during planting. There will still be a free breakfast for volunteers at Primrose Retirement Communities, but it is currently anticipated to be a drive-thru offering.
The event is planned to take place on May 22, but if there should be an executive order or any local, state or federal directive be issued that would necessitate a change or cancellation, the MBA will be complying with said order to keep everyone’s safety a top priority.
The MBA would like to thank those who have committed to participate in Midland Blooms this year as well as the many organizations and businesses that provided resources to make this year’s program possible, including Corteva Agriscience, the program’s premier business sponsor. The MBA couldn’t implement this program without the City of Midland, Boehler’s Greenhouses, Primrose Retirement Communities, Garber Chevrolet, Midland Ford Lincoln, and Coffee Chaos. We are grateful to the Charles J. Strosacker Foundation, Rollin M. Gerstacker Foundation, Herbert H. and Grace A. Dow Foundation, the Dow Foundation, CBM Services and Great Lakes Bay Regional Convention & Visitors Bureau for funding the project as well as Hemlock Semiconductor Operation who donated to offset the cost of flowers this year.
Do you love Midland Blooms? An endowment fund has been established with MACF to keep Blooms going strong. Please consider supporting the program on May 4 during Give Local Midland. Visit www.givelocalmidland.org to learn more.
If you are interested in volunteering for Midland Blooms, click here.
On behalf of the Midland Business Alliance and the Midland Blooms Planning Committee, we would like to thank the community for their support and commitment to Midland Blooms.