MBA Announces New Director of Events

The Midland Business Alliance (MBA) is pleased to announce the hiring of Heather Watson as its new Director of Events.

In her role, she will oversee all MBA events and programs and is responsible for developing and implementing large-scale events. Popular MBA events include WakeUp! Midland, Mulligan Masters Golf Outing, MBA Holiday Party, as well as the annual State of the City and State of the Business Community luncheons.

She previously served as the Operations Manager for the Great Lakes Bay Regional Convention and Visitors Bureau (CVB). Her responsibilities included overseeing the offices and team members of the region’s destination marketing & management organization (DMMO), three county-level DMMOs, and the Quality of Life Foundation, collaborating regularly with sales and marketing teams while engaging in a strong emphasis on community advocacy in the Great Lakes Bay Region.

“Heather has a proven track record of serving and promoting our region so we are thrilled to have her as a part of the MBA team,” said Tony Stamas, MBA President and CEO.

Heather proudly holds a Bachelor’s Degree in Business Administration from Saginaw Valley State University as a first-generation student. Watson grew up and currently resides in Essexville, Michigan. In her spare time, Heather takes pleasure in volunteering and advocating for animal welfare at the Bay County Animal Shelter and pursuing her passion for travel by exploring our beautiful Great Lakes State with her German Shephard, Ray.

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