The 2022 season will once again find the Midland Area Farmers Market located at Dow Diamond East parking lot.
“The Loons and MBF welcome the opportunity for Dow Diamond to serve as the location for the Midland Area Farmers Market in 2022,” said Chris Mundhenk, Loons President and General Manager. “We fully support the MBA’s mission and commitment to the growth of the Farmers Market, and look forward to seeing thousands of people visiting the Farmers Market next year at Dow Diamond.”
The decision was made to return to Dow Diamond’s East parking lot due to the uncertainty surrounding the pandemic – the location allows vendors and customers to spread out much more – enabling easier physical distancing and convenient parking.
“We can’t thank the Great Lakes Loons enough for their partnership to house the Midland Area Farmers Market at Dow Diamond,” said Emily Lyons, Farmers Market Manager. “They stepped in during our time of need to help us keep the Market open for our community not only through a pandemic lockdown, but also tragic flooding.”
Market Dates and Hours
The Market will be a walk-through market open regular hours, opening on Saturday, May 7.
May 7 – October 29
7 a.m. – 1 p.m. on Wednesdays & Saturdays
First three Saturdays in November
9 a.m. – 12 noon
Plans for a New Season
Vendor applications will be available in early February on the MBA’s website.
Other upcoming 2022 season highlights will include live music and a celebration for National Farmers Market Week August 7-13. Stay tuned to the Farmers Market Facebook page @MidlandFarmersMarket for regular updates.
Local Partners Crucial to Market’s Success
In addition to the Great Lakes Loons/Dow Diamond, additional Market partners include radio stations Sunny 97.7 and 107.7 the Highway as well as Isabella Bank. These strong relationships allow the Market to reach a larger audience. Tune into Sunny 97.7 every Wednesday morning for a live update from Market Master Stephanie Frye.
Isabella Bank’s continued commitment as the Market’s bank partner Bank allows the Market to offer a wide variety of payment options, including: Cash, check, EBT and P-EBT (for tokens), credit or debit (for tokens), Double Up Food Bucks (tokens), WIC Project FRESH (coupon) and Senior Project FRESH (coupon). The Prescription for Health classes will again be offered by MSU Extension and MyMichigan Health.
“We want the Market to be a place where everyone in the community feels welcome,” Lyons said. “It’s important for us to have payment options for every income level and our great partners allow us to do that.”
Big Community Impact
Throughout the challenges of the past few years, the opportunity to offer a safe, convenient location for the entire community has been imperative to the mission and growth of the Market.
We have seen substantial increases in use of both debit and credit cards through our partnership with Isabella Bank as well as increased use and redemption of food assistance programs such as SNAP/EBT and Double Up Food Bucks (DUFB). DUFB matches fruit and vegetable purchases dollar for dollar, up to $20 a day for Bridge Card users.
All SNAP recipients are eligible for these bonuses and we have had a huge increase month over month compared to 2020, even as much as 125% in October 2021. In the past three seasons, the Market has given a boost of more than $65,000 to Midland residents to spend on Michigan-grown produce.
“We are thrilled to see the usage of these programs increasing,” Lyons said. “This shows that the Market is fulfilling a need in our community to offer residents of all income levels access to fresh produce while supporting our local farmers. It’s exactly why the Farmers Market is one of Midland’s greatest assets.”